Central Florida is the 19th largest DMA in the country with more than 3.1 million adults calling it home. Who are Central Florida adults? 

Market & Reader Demographics

Reader Demographics by Geography

Orlando Sentinel Media Group delivers the audience you want to reach. In just one week, our print and digital products create engagement with nearly 1.1 million adults. 

Audience in Lake County: 

  • 83,000 Lake County adults read us in print or online over the course of a week.
  • Seven out of ten Lake County readers are homeowners.
  • 37% of our weekly audience is 25-54 years old.
  • The median adult age of our Lake County readers is 56.9 years old.
  • 56% of our readers in Lake County have attended college.
  • 30% of Lake County readers have children in the household.
  • 13% have teens in the household.
  • Four out of ten Lake County readers have lived in their residences less than 5 years.

Audience in Osceola County: 

  • 97,500 Osceola County adults read us in print or online over the course of a week.
  • Six out of ten Oseola County readers are homeowners.
  • Nearly half of our weekly audience is 25-54 years old.
  • The median adult age of our Osceola County readers is 52.8 years old.
  • The median household income of the Osceola County audience is $53,300.
  • Six out of ten readers in Osceola County have attended college.
  • 40% of Osceola County readers have children in the household.
  • 24% have teens in the household.
  • Four out of ten Osceola County readers have lived in their residences less than 5 years.

Audience in Orange County: 

  • Over 456,000 Orange County adults read us in print or online over the course of a week.
  • Nearly six out of ten Orange County readers are homeowners.
  • Over half of our weekly audience is 25-54 years old.
  • The median adult age of our Orange County readers is 47.4 years old.
  • The median household income of the Orange County audience is $46,500.
  • Seven out of ten readers in Orange County have attended college.
  • 40% of Orange County readers have children in the household.
  • 23% have teens in the household.
  • Half of our Orange  County audience has lived in their residences less than 5 years.

Audience in Seminole County: 

  • Over 178,000 Seminole County adults read us in print or online over the course of a week.
  • Seven out of ten Seminole County readers are homeowners.
  • Nearly half of our weekly audience is 25-54 years old.
  • The median adult age of our seminole County readers is 52.8 years old.
  • The median household income of the Seminole County audience is $62,200.
  • Seven out of ten readers in Seminole County have attended college.
  • 35% of Seminole County readers have children in the household.
  • 15% have teens in the household.
  • One third of our Seminole County audience has lived in their residences less than 5 years.

Source: Scarborough Research 2015 & 2016, R1.