Central Florida is the 19th largest DMA in the country with more than 3.3 million adults calling it home. Who are Central Florida adults? 

Market & Reader Demographics

Reader Demographics by Geography

Orlando Sentinel Media Group delivers the audience you want to reach. In just one week, our print and digital products engage with more than 1 million readers!

Audience in Lake County

  •          112,000 Lake County adults read us in print or online over the course a week
  •          Eight out of ten Lake County readers are homeowners
  •          49.6% of our weekly audience is 25-54 years old
  •          The median adult age of our Lake County readers is 52.7 years old
  •          The median household income of the Lake County audience is $49,600
  •          58.3% of our readers in Lake County have attended college
  •          34.2% of Lake County readers have children in the household
  •          14.4% have teens in the household

Audience in Osceola County

  •         88,097 Osceola County adults read us in print or online over the course a week
  •          Six out of ten Osceola County readers are homeowners
  •         55.7% of our weekly audience is 25-54 years old
  •          The median adult age of our Osceola County readers is 50.6 years old
  •          The median household income of the Osceola County audience is $46,300
  •          61.7% of our readers in Osceola County have attended college
  •         37.3% of Osceola County readers have children in the household
  •         17.1% have teens in the household

Audience in Orange County

  •         444,257 Orange County adults read us in print or online over the course a week
  •         Six out of ten Orange County readers are homeowners
  •         51.4% of our weekly audience is 25-54 years old
  •         The median adult age of our Orange County readers is 49.21 years old
  •         The median household income of the Orange County audience is $49,400
  •         64.4% of our readers in Orange County have attended college
  •         31.5% of Orange County readers have children in the household
  •         15.9% have teens in the household

Audience in Seminole County

  •         166,003 Seminole County adults read us in print or online over the course a week
  •         Seven out of ten Seminole County readers are homeowners
  •         41.6% of our weekly audience is 25-54 years old
  •         The median adult age of our Seminole County readers is 51.58 years old
  •         The median household income of the Seminole County audience is $62,700
  •         67.1% of our readers in Seminole County have attended college
  •         28.6% of Seminole County readers have children in the household
  •         12.3% have teens in the household

Source: Scarborough 2016 & 2017 R2