YOUNGER

3 out of 4 are 25-54 (162 index)

EDUCATED 

3 out of 4 attended college (123 index)

AFFLUENT 

43% have HHI > $75K (120 index)

PROFESSIONAL

Over half have white collar occupations (147 index)

DIVERSE

More than 1 in 4 are Hispanic (122 index)

ENGAGED

More than 1 in 3 spend 20+ Hours online per week

(123 index)

QUALITY

Nearly half used internet for breaking news in a month.

(120 index)

SOCIAL

8 out of 10  used internet for social networking

(108 index)