YOUNGER6 out of 10 are 18-44 (145 index) |
EDUCATED7 out of 10 attended college (117 index) |
AFFLUENT56% have HHI > $75K (139 index) |
PROFESSIONALOver half have white collar occupations (129 index) |
DIVERSENearly 1 in 3 are Hispanic (135 index) |
ENGAGEDNearly 4 in 10 spend 20+ Hours online per week(143 index) |
QUALITY81% used the internet for shopping in a month(115 index) |
SOCIAL9 out of 10 used internet for social networking(113 index) |
Source: Scarborough R1, 2022 (Orlando, DMA).
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