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YOUNGERMore than 6 out of 10 are 25-54 (138 index) |
EDUCATED8 out of 10 attended college (131 index) |
AFFLUENT45% have HHI > $75K (128 index) |
PROFESSIONALNearly 6 out of 10 white collar (152 index) |
DIVERSEMore than 1 in 4 are Hispanic (130 index) |
ENGAGEDMore than 1 in 3 spend 20+ Hours online per week(142 index) |
QUALITYNearly half used internet for breaking news in a month.(119 index) |
SOCIAL8 out of 10 used internet for social networking(106 index) |
Source: Scarborough R1, 2018 (Orlando, DMA).
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