YOUNGER

6 out of 10 are 18-44 (145 index)

EDUCATED 

7 out of 10 attended college (117 index)

AFFLUENT 

56% have HHI > $75K (139 index)

PROFESSIONAL

Over half have white collar occupations (129 index)

DIVERSE

Nearly 1 in 3 are Hispanic (135 index)

ENGAGED

Nearly  4 in 10 spend 20+ Hours online per week

(143 index)

QUALITY

81% used the internet for shopping in a month

(115 index)

SOCIAL

9 out of 10  used internet for social networking

(113 index)