DIVERSE

54% are ages 18-54 and 46% are ages 55+

22% more likely to be black and 91% more likely to be Asian

EDUCATED 

Nearly 7 in 10 are college educated (113 index)

AFFLUENT 

Nearly 1 in 4 have HHI’s $100K+ (115 index)

LOYAL

6 out of 10 are in the top quintile of newspaper readers (301 index)