DIVERSE54% are ages 18-54 and 46% are ages 55+22% more likely to be black and 91% more likely to be Asian |
EDUCATEDNearly 7 in 10 are college educated (113 index) |
AFFLUENTNearly 1 in 4 have HHI’s $100K+ (115 index) |
LOYAL6 out of 10 are in the top quintile of newspaper readers (301 index) |
Source: Scarborough R1, 2017-2018 (Orlando, DMA).
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