Newspapers and grocers have a long history together. Both industries have undergone incredible shifts in consumer behavior over the past 20 years, and they continue to change and adapt. Our close relationships with grocers in our markets give us deeper insights into the pain points and challenges and allow us to offer strategies based on sound insights and real-world experience.
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There are nearly 4 Million grocery shoppers in the Central Florida area. These consumers spend approximately $9.9 Billion annually on food & alcohol for home consumption. Inflation continues to be an issue for shoppers. This is prompting behaviors such as deal-seeking and bulk buying. Additionally, consumers are seeking convenience more than ever. More than one-third of Central Florida adults bought groceries online in the past 6 months.
Source: The 2026 Scarborough Report, Release 1 (based on Orlando DMA) ; Claritas 2026.
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