Central Florida is home to a wide variety of ethnic, racial and national backgrounds, with a heavy Latin American population. According to Claritas 2023 data, the Orlando Metro Hispanics make up 35% of the population compared to 20% of the U.S. and is expected to grow by 21% over the next five years vs. 11% in the U.S. as a whole. Hispanics have considerable buying power with an aggregated income of over $24 billion and a 5 year growth of 37%. Most local Hispanics are of Puerto Rican descent, which differs from the majority of Hispanics in the U.S. (Mexican) and the dominant Hispanic group in Florida (Cuban).
In today's environment, having a culturally relevant strategy to reach this segment is a must. Orlando Sentinel Media Group reaches a large portion of this audience with our core readership, digital targeting and our online channel -- ElSentinel.com. We can help you reach this valuable segment.
We work with you to understand your unique target audiences and develop marketing solutions that reach and engage with them when and where they’re looking. Visit ElSentinel.com by clicking the link below:
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