Central Florida is home to a wide variety of ethnic, racial and national backgrounds, with a heavy Latin American population. According to Claritas 2021 data, the Orlando Metro Hispanics make up 33% of the population compared to 19% of the U.S. and is expected to grow by 20% over the next five years vs. 11% in the U.S. as a whole. Hispanics have considerable buying power with an aggregated income of over $18.9 billion and a 5 year growth of 42%. Most local Hispanics are of Puerto Rican descent, which differs from the majority of Hispanics in the U.S. (Mexican) and the dominant Hispanic group in Florida (Cuban).
In today's environment, having a culturally relevant strategy to reach this segment is a must. Orlando Sentinel Media Group reaches a large portion of this audience with our core readership in addition to publishing the most distributed local Hispanic newspaper, El Sentinel. From print, online, digital and event marketing solutions, we can help you reach this valuable segment.
We work with you to understand your unique target audiences and develop marketing solutions that reach and engage with them when and where they’re looking. Download the El Sentinel Media Kit and visit ElSentinel.com by clicking the links below:
Our Conversion Marketing experts are eager to hear from you and get to know your business challenges.