Multimedia Operations Director
Jenifer Sacks is the Director of Multimedia Operations for the Orlando Sentinel’s Advertising Division. She oversees integrated campaign fulfillment for Orlando Sentinel’s clients across a variety of platforms, including digital display and video advertising, search engine marketing, social media advertising, web development, print advertising, events marketing, and more. Sacks specializes in campaign analytics, attribution and driving successful conversion metrics for Orlando Sentinel’s advertisers. Over the past 17 years, Jenifer has held multiple leadership positions at the Company, most recently, serving as Florida Digital Operations Manager for Tribune Publishing, Sun Sentinel Media Group’s parent company, for three years. As Digital Operations Manager, she was responsible for evaluating digital trends and metrics to facilitate product development, identify new digital revenue opportunities and manage third party relationships. Previously at the Sun Sentinel, Sacks led high-level, strategic initiatives for its Digital Division, including the launch of SouthFlorida.com, the rollout of Florida’s eCommerce sites and the management of revenue-generating vendor partnerships. Prior to her digital responsibilities, Sacks spent time in advertising and in consumer marketing.