WIDESPREAD

Nearly 6 in 10 readers are between 18-54 years old
(101 index)

4 in 10 readers are 55+ years old
(99 index)

EDUCATED 

6 in 10 readers attended college
(109 index)

AFFLUENT 

 3 in 10 readers have household incomes $75,000+
(123 index)

PROFESSIONAL

4 in 10 of our readers have white collar professions
(116 index)

DIVERSE

8 in 10 readers are White 
(127 index)

1 in 4 readers are Hispanic 
(127 index)

1 in 5 readers are Black, Asian or Other 
(100 index)