Orlando Sentinel is the largest circulated newspaper in Central Florida – delivering timely news, entertainment and advertising to “The City Beautiful” for 140 years. Covering the issues that matter most to our corner of the world, the Pulitzer Prize-winning Orlando Sentinel serves as storyteller, watchdog and community partner. Inviting content keeps readers engaged and makes sure your message is seen by hundreds of thousands of consumers every day.
Advertisers can leverage the power of Orlando Sentinel to reach a mass audience, while still targeting. Explore our large portfolio of products and programs designed to help you reach new customers and grow your business.
Get results with El Sentinel, your solution for reaching Central Florida Hispanics. This large, growing ethnic group makes up over one-quarter of Metro Orlando’s population and offers considerable buying power. The most popular Hispanic newspaper in Central Florida, El Sentinel is an established weekly Spanish-language broadsheet that keeps you in touch with young, active, upscale Hispanic customers. With a distribution of 148,500 per week, El Sentinel is home delivered to Hispanic households and available at newsstands.
Health is a hot topic for many Central Floridians. With A Better You, your business can reach locals who want to feel good and look great. A Better You is a monthly tabloid section of Orlando Sentinel targeting Central Florida adults interested in living a healthier life. It allows readers to explore non-traditional methods of health and healing, and is a guide to holistic living, in which mind, body and spirit work together. A Better You publishes once a month on Sundays and offers the unique opportunity to educate consumers with both ads and advertorial content.
Next Chapter: Living Senior is a multimedia program designed to guide maturing Central Florida adults and their families through the process of beginning their next chapter in life and finding the right senior living community. This comprehensive program integrates editorial content and local expert advice aimed to simplify the decision making process. Next Chapter: Living Senior includes a robust print and online directory, special sections (reaching 638,300 Orlando Sentinel Sunday readers) and community tours with sponsorship opportunities.
Home Improvement Guide
With the economy improving and the housing market recovering, there is a renewed interest among Central Floridians in maintaining, and even upgrading, their homes. We can help your business reach home improvers who are actively looking for home services. The Home Improvement Guide is a glossy, full-color publication that is distributed monthly in the Sunday Orlando Sentinel in Orange and Seminole counties. Make sure your business is seen in this valuable resource for homeowners.
If you want more customers, invite more customers. And don’t leave non-subscribers off the list. Sentinel Express is part of our TMC (Total Market Coverage) program, delivering your message to over half a million non-subscribing households in the Orlando market. Sentinel Express wraps your advertising insert and is delivered on Thursdays to local consumers who are looking for your products and services. TMC is a cost effective solution complementing your newspaper distribution – not duplicating it – and giving you saturation opportunities.
What’s The Deal Orlando? is an SMC (Select Market Coverage) product filled with lifestyle content and delivered every Thursday to non-Orlando Sentinel Subscribers in upper-income households. When combined with Orlando Sentinel, this product allows you to significantly extend your unduplicated reach by 286,251 households. It is delivered by our own Orlando Sentinel carrier force in zip codes that our advertisers have told us have the most value.
Everyone loves a deal. Go Shopping Orlando offers useful content on how consumers can shop smart and get the most out of their shopping budgets. In fact, couponing queen Jane Cataldo’s column is on the front page of Go Shopping Orlando every week. This colorful section wraps the advertising inserts and coupons on every Sunday and is home delivered to 139,278 non-subscribing, opt-in households in select zips through the Sunday Select program. Whether it’s display or insert advertising, your message will be front and center with Orlando shoppers.
Unique Ad Opportunities
Allow your advertising message to stand out on any of Orlando Sentinel Media Group products with unique advertising opportunities. These premium positions and creative options are designed to make your ad attract attention and get results from consumers. Ask how you can utilize these ads to target your best prospects.
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- Unique Shape Ads