Demographics & Market Facts

Central Florida is the 19th largest DMA in the country with over 2.9 million adults calling it home.  In fact, more adults live in Central Florida than the total population of 4 states.

Who Are Central Florida adults?

  • The median age in Central Florida is 40.9

  • The median household income is $45,800

  • More than one in four Central Florida adults have household incomes of $75,000+

  • Six in ten Central Florida adults have attended college and 23% are college graduates

  • More than one-third work in White-Collar occupations

  • 35% of Central Florida adults have children living in their household

  • Nearly 70% of Central Florida adults are homeowners


 Things you might not know about Central Florida adults:

  • Forbes named Orlando one of the country's “most wired” cities

  • Over 13,000 new jobs were added in Central Florida in the past year

  • This year, 57.7 billion tourists are expected to visit Orlando -- that's over 1 million tourists each week

  • Annually, tourists spent a record $31.6 billion in Orlando in 2011

  • Orlando is the number nine market for high-speed Internet

  • We are also a top 10 market for use of instant messaging

  • Orlando is the number six market for bottled water consumption and number 10 for sports drinks

  •  A higher percentage of adults dine out in Orlando than in New York

  • Orlando is the number two market for cruise travel and the number three market for travel to the Caribbean

  • Orlando is a top 5 market for airline travel, and Orlando International Airport is the 13th busiest airport in the country

  • Orlando is the number two market for purchasing medication for diabetes and a top 10 market for purchase of high blood pressure medication

  • We are the number three market for patients having cardiac treatment in the past 3 years and a top market for cancer treatment

  • Over 60% of Central Florida adults have shopped at a mall in the past month

  • Total retail sales of clothing in Central Florida topped $3 billion

  • We are a top 3 market for making purchases from a clothing store

  • The University of Central Florida has the second largest enrollment in the nation

  • Orlando ranked as a top 10 market for debit card usage

  • We are a top 3 market for banking on a mobile device


Source: The 2013 Scarborough Report, Release 1; The 2012 Multi-Market Scarborough Report, Release 1; Forbes Magazine; FAA; Nielsen Claritas, 2013; The University of Central Florida; US Census Bureau

 

 

 

 

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