Reader Demos

Orlando Sentinel Media Group delivers the audience you want to reach. In just one week, our print and online products create engagement with over 1.2 million adults.

Audience In Metro Orlando: 

  • In the past 7 days, nearly one million Metro Orlando adults have read our products in print or online  

  • A majority of the market – Nearly six out of 10 adults read us in print or online during an average week

  • Affluent Residents – Two-thirds of adults with incomes of $75,000+ read us in print or online during an average week, 14% higher than the market in general

  • Professionals – In seven days we connect you with nearly two-thirds of Metro Orlando’s white-collar workers

  • Educated Adults – Two-thirds of Metro Orlando’s college graduates read our products during an average week

  • Home Owners – Our audience includes two-thirds of adults who own their homes

Audience In Lake County:

  • In the past 7 days, over 128,000 Lake County adults have read our products in print or online

  • That equals over half of all adults in Lake County

  • Nearly one-quarter of Lake County readers are ages 18 to 34, which is 32% higher than the total county readers in general

  • Nearly half of our readers in Lake County have household incomes of $50,000+

  • Nearly half of readers in Lake County have attended college

  • Nearly seven out of 10 adults in our weekly Lake County audience are homeowners

  • The average time lived in their present residence among readers is 8.7 years

Audience in Osceola County: 

  • Over the course of a week, 114,000 Osceola County adults read us in print or online

  • Nearly one-third of Osceola County readers are 18-34 years old

  • Half of our weekly audience is 25-54 years old

  • Nearly two-thirds of our weekly audience in Osceola County has attended college

  • Nearly half of our readers in Osceola County have children in their household

  • One-quarter of readers of our products have teens living in the household

  • Nearly one-third of Osceola readers have lived in their residence less than 5 years

Audience In Orange County:

  • More than 529,000 Orange County adults read us in print or online over the course of a week

  • In just 7 days, we tell your story to nealry 60% of Orange County adults

  • 58% of our weekly audience is between 25 – 54 years of age

  • The median adult age of our Orange County readers is 40.7 years old, which is younger than the county median age in general

  • 63% of adults with household incomes of $75,000+ read us in print or online weekly

  • The median household income of our Orange County audience is $52,100

  • Nearly two-thirds of our weekly readers have attended college

  • More than half of our readers have white-collar occupations

  • One-third of our readers are working women

  • Nearly four in 10 Orange County readers have children in their household

  • Our Orange County audience is more likely than the market to own a home

Audience In Seminole County:

  • 210,000 Seminole County adults read us in print or online over the course of a week

  • That’s 63% of Seminole County adults

  • Nearly half of our weekly audience is between 25 and 54 years of age

  • Over one-third of our users have household incomes of $100,000+ 

  • The median household income of our Seminole County audience is $66,000

  • Nearly three-quarters of our Seminole County readers have attended college

  • Nearly half of our readers work in white-collar occupations

  • Over three-quarters of Seminole County readers are homeowners

 Source: The 2013 Scarborough Report, Release 1

 

 

 

Copyright ©2012 Orlando Sentinel e Media Group. All Rights Reserved.