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National Research
Consumers Prefer Newspaper Advertising
Across the country, consumers rely on newspapers for news, information, entertainment and even advertising.
In fact, consumers consider newspapers:
- The most trustworthy form of advertising
- The best media for bringing sales to their attention
- The most valuable form of advertising when planning shopping
- The type of advertising they look forward to most
Newspapers also cause action:
- 79% of consumers took some kind of action due to a newspaper advertisement
- 48% made a purchase
- 54% clipped a coupon
- 45% visited a retail location or showroom
- 37% visited a website for an advertised company or product
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